What is Search Engine Optimisation?
We need to start at the Search Engines. So what is a Search Engine? A search engine is designed to search for information on the Web that correlate with the search term(s) entered by you. The results that the search engine present, are in lists on pages. With the most relavent being at the top of the first page. Our prices to get you in that top search page start from £125
Google is the leading Search Engine in the UK with 91% market share, The Search Engines Yahoo & Bing taking a majority of whats left. Below is the first page results from a Google Search
Now Google are fanatical about user experience and relevance. Their published mission is "to make the world's information accessible and useful". They see relevance as the key to achieving this goal because "relevance ensures a positive user experience and keeps users returning to Google"
With this in mind, in layman terms Google and all Search Engines crawl every page on the Web and index the results against a large range of differant valued criteria.
Based on these results, Google and the other Search Engines, on relevancy to the user's search criteria place your website and your pages in the lists. So the more relevant the higher you are, the less relevant the lower you are.
This is where Search Engine Optimisation comes in
The concept of Search Engine Optimisaion (SEO) is to move your pages / website up through the lists to get where possible onto the first page of a Search Engine for certain keywords / search criteria. This listing is what is known as your organic listing (not paid for - Adwords / PPC)
Search Engine Optimisaion (SEO) campaigns starts by ensuring that we understanding your business. We set SEO goals and objectives. We need to understand your audience and find your niche. Then we get stuck intosome of the fundimentals such as the website architecture, copywriting (optimised content), keywords/phrasing, HTML mark-up and internal & external linking, search engine submission.
Clients are cautioned not to rely soley on one off SEO - search engines change their algorithms regularly and shake-up the results. No-one can guarantee anything with regard to your SERPs (which is why you should ignore SEO advertisers who claim 'guarantees' on placements). It is a process that needs continually managing and updating.
Clients are cautioned not to rely soley on SEO - search engines change their algorithms regularly and shake-up the results. No-one can guarantee anything with regard to your SERPs (which is why you should ignore SEO advertisers who claim 'guarantees' on placements)
Another great thing for Businesses about incorporating Search Engine Optimisation ( SEO ) into their business and website, is the Reporting. We add Google Analytics and Conversion Tracking to the site so the business can get a real understanding and measure of what is happening on their site and pages. With Google Analytics and Conversion you can analyse key events, such as Pages Visited, Pages where users leave, time on site, ECommerce sales, Newsletter sign-up etc... the list goes on.
Please call Cougar Hanson on 01522 837261 to discuss your Search Engine Optimisation ( SEO ) needs
Clive Hall, Secretary, LGTA (Lincoln Group Training Association) www.lgta.co.uk