So in a nutshell what is Google Adwords and what can it do?
Google Adwords is a feature rich and comprehensive online advertising toolset offered by Search Engine Giant Google. Who, as of May 2011 had 90.5% of the UK search market on the web!
The internet offers unparelled access to massive markets of potential customers at a fraction of the price that many other forms of advertising would charge for a similar reach (even assuming they had that reach)
Unlike many forms of advertising where you pay to have your ad displayed. Adwords Pay Per Click (PPC) model only requires you to pay if someone actually clicks on your advert and visits your website. Hence it's name, Pay Per Click (PPC) The concept of only paying when your advertising succeeds in bringing in potential customers has been quite a revolution for many businesses and many have abandoned traditional advertising in favour of this paying for rewards based advertising.
The special thing we like about this model of advertising on top of it's reach, is David Can Still beat Goliath! no matter what your size of business you can can still compete in google's search results. Advertising alongside some of the industry giants.

Why do we need a managed service?
You dont, if you dont want! Adwords is a competely free service from Google. But Adwords like any form of marketing, is quite a complicated beast when you want to harness its full potential. We have clients who were already having moderate success with Adwords when we approached them. They were sceptical! But we took over their accounts, and we did what we said. We increased the Return on Investment substantially whilst reducing their overall conversion costs which included our fee. It is that win win situation.
We also do training courses & seminars so you can run your own campaigns.
Trained Professionals
Be careful many "Adwords Managers" advertise that they are Adwords professionals - ask to see their profiles! You can see ours on Google by clicking here or on the Adwords Qualified Professinal logo below

Call Cougar Hanson now on 01522 837261 for more information
Clive Hall, Secretary, LGTA (Lincoln Group Training Association) www.lgta.co.uk